Freelance writers are responsible for creating a massive range of content. There are the basics, of course, like blog posts and website landing pages. And there are also e-books, advertisements, newspaper content, contracts, and more.
Most of us here are familiar with the benefits of freelance writing. We get to make our own schedules, we can work from home, and we get paid well for our talent. For some of us, there isn’t much downside to freelance writing.
We are less familiar with how freelance writing benefits businesses. Even some business owners are uncertain about how freelance writers help. They only know that freelance writing does help.
So, let’s explore the benefits that freelance writers bring to businesses.
Freelance Writers Save You Money
The most talked-about aspect of hiring a freelance writer is how cost-effective it is.
When companies hire in-house writers, there are many costs to consider. The most obvious of which is salary. With freelance writers, companies don’t worry about any of that. They pay the writer for the content they need, and that’s it.
Freelancers handle their own health care. They cover their own paid time off and insurance needs, too.
On top of that, companies don’t need desk space for freelance writers. There is no need for training a freelance writer (they already know what they are doing). Neither is the associated cost of on-boarding required for freelance writers.
Freelance Writers Offer Flexibility
Business needs evolve over time. And freelance writers are capable of evolving along with those needs. They write the requested content needed at the time. Plus, they work at varying times and accommodate business scheduling needs.
Beyond, freelance writers provide flexibility in regards to skills. If companies need a writer familiar with legal topics, they can find one. Or, if they need a professional knowledgeable about newsletters.
With freelance writers, there is no need for finding good all-around professionals. Instead, companies focus on freelance writers with the skills needed for the work.
And, here is another aspect of a freelance writer’s flexibility: they don’t require a long-term commitment. If businesses need their work for a week, that’s all they get. There is no need to hire freelance writers for several years.
Freelance Writers Provide Consistency
For some businesses, having a long-term relationship with a freelance writer is ideal. In these situations, companies guarantee consistency across their content.
 
Most freelance writers possess the skills needed for many types of content. They alter their written voice and tone to accommodate varying company brands.
Thanks to this, businesses get a consistent voice across all their written content. Company branding improves because of the consistency. Plus, this consistency boosts audience engagement.
Freelance Writers Bring an Outside Perspective
We all get stuck in a rut from time-to-time. Companies are no different. Freelance writers break the old routine up.
 
Once a freelance writer is on-board, they share their ideas and perspectives. They provide businesses with new ideas for content to mull over. And their ideas fall in line with existing branding and voice for the business.
 
A freelance writer’s suggestions are not uniform. These suggestions are instead tailored to each business. The goal is helping the company grow. Freelance writers won’t suggest something that will stifle company performance.
Freelance Writers Keep Staff Available
When companies have writing needs, they assign the task to regular staff or higher-ups. These individuals are adequate at writing. But, writing takes time. Time that these professionals could spend on a different task.
 
With a freelance writer, these writing needs are not part of staff responsibilities. That staff is then freed up for other tasks. Usually, tasks that aid in business growth and success.
The Bottom Line
Hiring a freelance writer has numerous benefits. If I were to boil it down, though, the main benefit is that it boosts company success.
It does this in many ways. Saving money means companies have more finance to allocate elsewhere. Freeing up staff means businesses focus on tasks promoting growth. And consistency means bringing in larger audiences.
All-in-all, having a freelance writer makes a lot of sense for businesses.