Business Challenge: Naming a Product

Business Challenge: Naming a Product

You’ve done the research and development. You finally have a product that offers revolution in your market. The next roadblock is finding the right name.   On paper, naming a product doesn’t seem like a big challenge.    You may think you put all the hard...
Is This Blog Post the Right Length?

Is This Blog Post the Right Length?

Recently, I posted a blog that was originally incredibly long. It took me a long time to write – mainly because I kept losing motivation and got distracted. If that happened to me while writing, I can only imagine the experience for readers.   Anyway, I...
A Few Basics About Company Culture

A Few Basics About Company Culture

Company culture is a buzzword. Business owners are routinely told about their need for company culture. And the rest of us talk about a company’s culture, or lack thereof.    It’s an important word for a reason.   Company culture plays a role in a business’...
How to Improve Your Negotiation Skills

How to Improve Your Negotiation Skills

As a business owner, we have to interact with clients. Sometimes, that interaction is marketing a new product. Or it’s offering them a new service. Whatever it is, it involves sales. And sales involve negotiation. So, improving your negotiation skills is critical....