by Jessica Henslee | Aug 19, 2024 | Business Success
Content writing and copywriting are two terms for the same thing, right? Not at all. They are two different roles involved in digital marketing. They have different end-goals and meet different criteria for marketing strategies. I’ll admit it, I...
by Jessica Henslee | Aug 12, 2024 | Business Success
Freelance writers are responsible for creating a massive range of content. There are the basics, of course, like blog posts and website landing pages. And there are also e-books, advertisements, newspaper content, contracts, and more. Most of us here are...
by Jessica Henslee | Aug 5, 2024 | Business Success
Finding your target audience is an essential step toward success. Target audiences influence all your marketing and branding efforts. It informs small changes you make to customer service efforts. And helps you connect with your customers better. Not...
by Jessica Henslee | Jul 15, 2024 | Personal Stories
I’ve been working as a freelance writer since 2014. During that time, I’ve had several people ask me how I got into the field. They expect a story about how I unexpectedly met someone at the local grocery store who owned a blog that needed a writer. Or how I...
by Jessica Henslee | Jul 15, 2024 | Personal Stories
Let’s be honest here: Most of us writers began our journey with the firm belief that we were amazing at our craft. Our teachers, friends, or family all said how great we were. Our writing was so strong. Then, we got a dose of the actual writing world. We...
