My Blog
Providing weekly insights on branding, business, writing, and more for business owners and freelancers, alike.
Aligning Sales and Marketing
For business success, you need both marketing and sales. There’s an article about marketing already on here, along with some about sales. By this point, you know they are both important. Unfortunately, some business owners don’t align sales and marketing. When...
I’m Missing My Blog Post This Week
I post new blog articles here every week. Well, that’s my goal, anyway. Usually, I have articles written before they go live. I schedule them beforehand and no longer worry about it. My days got away from me this week, though. I failed to write my post over the...
How to Build and Maintain Your Online Reputation
When I began my career, I worked for a content mill that handled reputation management. I ghostwrote short biographies and articles for this company’s clients. All this content included keywords and word counts for reputation management. In today’s digital...
Top 10 Skills You Need as a Freelance Writer
If you are good at writing, you can make it as a freelance writer. Well, that’s the idea, anyway. The hope. The truth is not that simple. Successful freelance writing does require impeccable writing capabilities, that is true. But writing skills, alone, are not...
8 Common Mistakes When Interacting with Customers
Businesses strive for getting as many customers as they can handle. They develop advertising campaigns that attract those customers. They build company culture that suits customer ideals. And they interact with customers in a way that promotes growth and maintenance....
Business Challenge: Naming a Product
You’ve done the research and development. You finally have a product that offers revolution in your market. The next roadblock is finding the right name. On paper, naming a product doesn’t seem like a big challenge. You may think you put all the hard...
Is This Blog Post the Right Length?
Recently, I posted a blog that was originally incredibly long. It took me a long time to write - mainly because I kept losing motivation and got distracted. If that happened to me while writing, I can only imagine the experience for readers. Anyway, I ended up...
A Few Basics About Company Culture
Company culture is a buzzword. Business owners are routinely told about their need for company culture. And the rest of us talk about a company’s culture, or lack thereof. It’s an important word for a reason. Company culture plays a role in a business’...
How to Improve Your Negotiation Skills
As a business owner, we have to interact with clients. Sometimes, that interaction is marketing a new product. Or it’s offering them a new service. Whatever it is, it involves sales. And sales involve negotiation. So, improving your negotiation skills is critical....
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