by Jessica Henslee | Nov 4, 2024 | Business Success
Cold calling is a sales technique we are all familiar with. It’s a form of business solicitation. Albeit, solicitation that we often regard as being annoying. The technique involves a salesperson calling another person with the intention of selling them a...
by Jessica Henslee | Oct 21, 2024 | Business Success
We all feel overwhelmed. Not only when it comes to work-related tasks. But anything on our list of to-dos. When we have a lot on our plate, we struggle with staying productive. And this makes things even worse. We are already stressed about everything...
by Jessica Henslee | Oct 7, 2024 | Business Success
Most of us use “market yourself” and “brand yourself” interchangeably. There is a subtle difference between the two, though. We’ve talked about personal branding before. It’s a long-term strategy focused on positive perception of you. When clients think...
by Jessica Henslee | Sep 23, 2024 | Business Success
As you’ve evaluated marketing strategies, there’s no doubt you’ve come across email marketing. Incorporating email marketing into your marketing plan is essential. It’s actually capable of becoming your most successful marketing campaign. With email...
by Jessica Henslee | Sep 16, 2024 | Business Success
Business leads are individuals interested in a company’s services or products. As you can imagine, generating leads is vital to business success. Without reliable lead generation, your business may fail. One-third of new businesses fail in the first two years....
by Jessica Henslee | Aug 19, 2024 | Business Success
Content writing and copywriting are two terms for the same thing, right? Not at all. They are two different roles involved in digital marketing. They have different end-goals and meet different criteria for marketing strategies. I’ll admit it, I...
