My Blog
Providing weekly insights on branding, business, writing, and more for business owners and freelancers, alike.
Handling Time Management Like a Pro
Many of us wish the day had more hours. More hours to work. More hours to do extracurriculars. More hours to spend with our families. There is no shortage of reasons why the day is too short. Plus, add to that the numerous things that distract us. Cell...
How Do You Get Faster At Writing?
Being a freelance writer sounds like a dream. We get a lot of freedom over our work schedule, and get to work from wherever we want. But, there’s the small matter that freelance writers write - a lot. We write so much that it consumes the free time we...
Copywriting and Content Writing – They Aren’t The Same
Content writing and copywriting are two terms for the same thing, right? Not at all. They are two different roles involved in digital marketing. They have different end-goals and meet different criteria for marketing strategies. I’ll admit it, I...
Boosting Business With Freelance Writing
Freelance writers are responsible for creating a massive range of content. There are the basics, of course, like blog posts and website landing pages. And there are also e-books, advertisements, newspaper content, contracts, and more. Most of us here are...
Figuring Out Your Target Audience
Finding your target audience is an essential step toward success. Target audiences influence all your marketing and branding efforts. It informs small changes you make to customer service efforts. And helps you connect with your customers better. Not...
How Did I Get Into Freelance Writing?
I’ve been working as a freelance writer since 2014. During that time, I’ve had several people ask me how I got into the field. They expect a story about how I unexpectedly met someone at the local grocery store who owned a blog that needed a writer. Or how I...
Writing – And Living – Fearlessly
Let’s be honest here: Most of us writers began our journey with the firm belief that we were amazing at our craft. Our teachers, friends, or family all said how great we were. Our writing was so strong. Then, we got a dose of the actual writing world. We...
SEO – What It Is and Why It’s Important
SEO stands for search engine optimization. Though you likely knew that much already. It’s an important topic for many businesses, particularly those with an online presence. Considering the massive move toward an online world, most companies have an online...
Personal Branding: How I Do It
There is no shortage of articles talking about the importance of branding. This is particularly true of companies. All the big companies we are familiar with have a specific brand that influences their logo, colors, and image portrayed to consumers. But what...
Subscribe